My passion for visual merchandising began with the power of storytelling through space, the ability to transform product into an experience that captures attention and invites discovery.

I started my career at Ralph Lauren creating immersive in-store environments that brought seasonal collections to life through thoughtful displays and storytelling.

Most recently at Target, I led the development and execution of visual merchandising experiences across the Home, Apparel & Accessories, and Hardlines departments, partnering closely with Merchandising, Store Marketing, Planning, Design, Sourcing, Packaging, and Store Operations teams to translate seasonal strategies into compelling retail environments that scaled across 1,900+ stores nationwide.

The work below highlights how these concepts ultimately come to life on the sales floor. For a deeper look into the thinking behind these executions, including my visual merchandising strategy and process, you can explore it here.