Events

One of the most memorable events I’ve led was the launch of the Spanish brand Scalpers in Chile. As Head of Marketing at the time, I developed the full event strategy by grounding every decision in the brand’s DNA—an irreverent, “too-cool-for-school” preppy aesthetic.

To bring that identity to life, I selected an unconventional venue: an underground parking garage transformed into a runway for a fashion show, followed by a DJ-driven after-party. To amplify the rebellious edge of the brand, I brought in a tattoo artist to offer complimentary tattoos to guests.

I oversaw the entire creative and operational process, partnering with agencies, stylists, and vendors to ensure flawless execution. This included managing the budget, reviewing creative rounds, and safeguarding alignment with global brand standards.

The event was a major success—earning extensive media coverage, driving strong local buzz, and firmly establishing Scalpers in the Chilean market. Nearly nine years later, the brand remains well-positioned and culturally relevant in the region.